Florida Beauty
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NextNRG to fuel Florida Beauty’s reefer fleet

Feb. 18, 2025
Agreement between floral logistics specialist and EzFill, NextNRG’s fueling division, expected to optimize refrigerated transport efficiency during peak flower-delivery season.

EzFill, the fueling division of NextNRG, recently agreed to deliver mobile fueling services for Florida Beauty’s fleet over 200 trucks and 300 refrigerated trailers.

Florida Beauty is a division of Mogul Energy International, a publicly traded company that specializes in refrigerated logistics and the transportation of time- and temperature-sensitive cargo. The collaboration highlights NextNRG’s focus on expanding its commercial fleet fueling services, the company reported.

“As one of the nation’s largest transporters of fresh-cut flowers arriving from South America to Miami, and with over 40 years of experience in nationwide floral logistics, we take great pride in streamlining our operations,” Mogul Energy CEO Ronen Koubi said in a news release. “Florida Beauty spends approximately $12 million annually refueling its massive fleet. With NextNRG, we can significantly improve efficiency by having fuel delivered directly to us, saving time and labor costs while reducing operational disruptions.

“Additionally, we look forward to continuing discussions with NextNRG about the electrification of our fleet and the deployment of a smart microgrid and wireless charging solutions at our headquarters.”

During peak-season times, Florida Beauty anticipates more than 1,000 loads leaving its facilities in Miami, Florida, and Ventura, California, to support flower distribution. As a high-volume carrier, Florida Beauty relies on efficient fueling logistics to maintain supply efficiency during high-demand periods like Valentine’s Day and Mother’s Day.

With floral imports exceeding 1.1 billion stems annually, according to U.S. Customs and Border Protection, a consistent fuel supply is essential for minimizing downtime and ensuring timely deliveries. Miami International Airport handles nearly 90% of the nation’s fresh-cut flower imports during peak seasons, making it a critical hub for floral logistics. NextNRG’s fleet fueling services help companies like Florida Beauty operate efficiently, reducing disruptions and optimizing delivery operations.

“This agreement with Florida Beauty reflects the value of combining innovative fueling solutions with the needs of high-volume logistics providers,” said Michael D. Farkas, NextNRG CEO and executive chairman. “By working together, we will help Florida Beauty maximize operational efficiency while reinforcing our commitment to delivering tailored solutions for industries where uptime and reliability are essential.

“This agreement brings significant value to both organizations, strengthening shareholder confidence and positioning NextNRG as the go-to fueling solution for fleet operators in perishable goods logistics.”

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