Volvo Trucks North America will continue as the sole sponsor of America’s Road Team in 2010. A trucking industry safety outreach program, America’s Road Team uses professional drivers with outstanding driving records to deliver messages about highway safety and the essentiality of trucking. The continuation of Volvo’s sponsorship was announced at the American Trucking Associations’ (ATA) annual meeting in Las Vegas NV recently.
“We view America’s Road Team as one of the most important proactive safety efforts in existence today,” said Scott Kress, Volvo Trucks senior vice-president–sales and marketing. “The members of the Road Team demonstrate by personal example the trucking industry’s unwavering commitment to highway safety, a commitment which mirrors Volvo’s own core value of safety. Volvo Trucks is proud to continue as the sole sponsor of this outstanding program.”
America’s Road Team is a program founded and run by ATA. Members of the team are known as Captains, many of whom may have millions of miles of accident-free driving in their careers. They undergo a rigorous selection process to become part of the Road Team.
The Captains are frequently referred to as ambassadors for the US trucking industry. Each year, they speak to hundreds of groups of lawmakers, government officials, students, regulators, and other truck drivers. Their presentations include safe driving tips and highway safety information, much based upon their own experiences, as well as the importance of trucking to the American economy. The Captains frequently use a Volvo VN tractor, donated by Volvo Trucks, to pull a trailer extensively outfitted as a mobile presentation facility.
