Chevron transitions C&I lubricant brands

Chevron Products Company announced that effective July 14, 2008, Chevron and Texaco Commercial and Industrial (C&I) lubricants will be marketed under
Aug. 1, 2008

Chevron Products Company announced that effective July 14, 2008, Chevron and Texaco Commercial and Industrial (C&I) lubricants will be marketed under the Chevron brand in the United States and Canada. This will help leverage the strengths and market equity of the Chevron and Texaco sub-brands by offering the strongest products from both lubricant lines under the Chevron name. The outcome will be a single lubricant portfolio combining the best technologies from Texaco and Chevron C&I lines.

This transition applies only to Chevron's C&I product lines. The company remains committed to its consumer product lines, including Texaco Havoline and Texaco Xpress Lube, throughout the United States and Canada. Texaco-branded C&I products in Latin America, Europe and Asia will not be affected. Chevron's Delo product family will remain the company's commercial-grade diesel lubricant line.

Sign up for our eNewsletters
Get the latest news and updates

Voice Your Opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!