Utility Trailer partners with ATA on veteran recruitment
Utility Trailer Manufacturing, the industry’s largest manufacturer of refrigerated trailers, recently formed a partnership with American Trucking Association’s (ATA) Heroes Truck workforce development program.
As the program’s exclusive trailer sponsor, Utility donated a 2020 4000D-X Composite TBR dry van trailer with graphics that promote veterans’ recruitment in the trucking workforce. The Heroes trailer debuted at this year’s ATA MCE Conference in San Diego CA, and will tour the country throughout the year.
“It is with pride that we announce our partnership with ATA in efforts to recruit veterans into trucking,” said Craig Bennett, senior vice president of sales and marketing at Utility. “The easy transition into the workforce for the almost 1 million veterans in our country, makes this a program which we are all too happy to promote and back.
“As the official trailer sponsor and advocate for the recruitment of truckers, we are fully committed to ATA’s Heroes Truck development program, and plan to support the efforts throughout the coming years.”
Chris Spear, ATA’s president and CEO, said the association appreciates Utility’s support.
“For Utility to recognize the value of recruiting truck drivers to meet the needs of America’s growing economy and step up as a sponsor of ATA’s workforce development image program shows how dedicated they are as a trailer manufacturer to our industry,” Spear said. “This brand new dry van trailer is going to catch a lot of attention as it seamlessly complements the design of our camo tractor.
“I know some of our member company truck drivers are going to enjoy driving this rig around the country to attract new professionals into our industry.”
Utility’s trailer graphics feature soldiers alongside the messages “Heroes get it done. Go above and beyond in trucking.” on one side and “Your talents are in high demand. Forge a career in trucking.” on the other.
The tractor is a Mack Anthem 70-inch Stand Up Sleeper model.
“The Heroes Truck has already covered thousands of miles from coast to coast and generated thousands of conversations about careers in trucking,” said Elisabeth Barna, ATA executive vice president of industry affairs. “We could not be more excited to have Utility add to that engagement by joining our efforts.”
