Trudell Trailer Sales, acquired by Cox Automotive in 2022, has a new name: Midwest Great Dane, a rebrand meant to leverage the Great Dane brand deeper in the Midwest market. As one of the largest Great Dane dealer groups in the country, Midwest Great Dane and Northeast Great Dane create consistency across the dealerships, unlocking greater value for their teams and clients, the news statement noted.
With more than 50 years of partnership with Great Dane, the new name further reinforces the strong and long-standing relationship between the two companies. Northeast Great Dane, recognized as the 2024 Great Dane Dealership of the Year, plans to build on that success with the Midwest Great Dane team.
Midwest Great Dane will continue selling new trailers and truck bodies in the same Great Dane market, covering Wisconsin, Minnesota, and Michigan. Additionally, the team will continue selling used trailers, rentals, parts and services.
"Fleet Services by Cox Automotive is coming together as one, powerful organization in the trucking industry,” said Patrick Brennan, SVP, Fleet Services by Cox Automotive. “As a key element of this evolution, we will continue our decades-long partnership with Great Dane. We have grown into one of the largest Great Dane dealer groups in the country and one of the most successful. This name change further unifies our best-in-class team and drives an enhanced client experience."
