Trucking fleets are increasingly diversifying their tire brand purchases to ease supply chain risks and keep their equipment operating, according to a comprehensive study by Endeavor Business Media’s FleetOwner, Modern Tire Dealer, and Fleet Maintenance.
While top-tier rubber brands Michelin, Bridgestone, and Goodyear continue to dominate the commercial tire market, Tier 2 brands are gaining traction, according to the study that surveyed more than 600 fleet owners and independent tire dealers. The study, available for purchase through Endeavor Business Intelligence, includes truckloads of insights into tire brand perceptions, purchasing behaviors, maintenance trends, retreading, and other industry challenges.
The EBI study found several trends, including fleets continuing to value the total cost of ownership associated with tire quality, tread life, operating costs, and fuel economy. However, economic pressures, such as inflation and rising costs, impact the truck tire market.
The commercial vehicle tire market is changing right now as fleet operations adjust to evolving market dynamics and increased competition. Knowing these tire trends can help carriers navigate the evolving complexities of tire procurement and management.
The 2024 Commercial Vehicle Tires & Maintenance Study is available for download through Endeavor Business Intelligence, a division of Endeavor Business Media, which publishes FleetOwner, Fleet Maintenance, and Modern Tire Dealer.
