SureCam, a connected dash camera technology company, recently closed its Series B funding round, raising $12.5 million, along with a $23.5 million debt facility agreement. The company will use the funding to accelerate its expansion into the SMB and mid-market fleet space, allowing it to build on its success in making video telematics accessible to fleets seeking a way to manage their vehicles and safety programs.
SureCam’s strategy is focused on helping fleets operate more safely and profitably without additional resources or time-consuming efforts. The company has made advancements in the past year, introducing its AI-powered dash camera technology and automated coaching workflows, which enable businesses to achieve better safety results with less effort.
“Our approach to optimizing fleet safety and operations is resonating with the market,” Max Hillman, SureCam’s CEO, said. “Fleet technology tools have become overly complicated and burdensome. Our customers want to focus on their core business, whether that’s construction, field services, or transportation. We constantly ask ourselves, ‘Does this new feature or process make life easier for our customers?’”
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With the fresh capital infusion, SureCam is positioned to expand its all-in-one telematics capabilities, delivering solutions that improve business outcomes by simplifying fleet safety data and insights.
“Fleets today are inundated with AI-generated alerts, making it difficult to manage effectively,” John Weldon, SureCam’s president, said. “We’re excited to introduce a solution that reduces alert volume and ensures every alert is addressed, maintaining the power of AI-driven safety without the overwhelm. We’re also proud that Boundary Street Capital has bought into our vision, supporting our mission to make fleet safety technology more accessible and impactful.”
