Chevron Products has announced it will consolidate its Chevron and Texaco Commercial and Industrial (C&I) lubricant lines under the Chevron name, beginning July 14. According to the company, in places where Chevron and Texaco offer comparable products, the products with the most market equity will remain and be Chevron branded, and when Texaco offers a product that is not available as a Chevron product,
Chevron Products has announced it will consolidate its Chevron and Texaco Commercial and Industrial (C&I) lubricant lines under the Chevron name, beginning July 14.
According to the company, in places where Chevron and Texaco offer comparable products, the products with the most market equity will remain and be Chevron branded, and when Texaco offers a product that is not available as a Chevron product, the Texaco product will remain and be branded Chevron. Once consolidated, the Texaco brand will no longer exist in the C&I markets, although it will remain on the consumer side, the company said.
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