GM Fleet and Commercial Operations (GMFCO) has announced redesigning of gmfleet.com, its business-to-business website
GM Fleet and Commercial Operations (GMFCO) has announced redesigning of gmfleet.com, its business-to-business website. GMFCO said the site gives “business customers easier access to information and tools tailored to meet their specific needs not typically found on general retail automotive sites.
A key element of gmfleet.com is the Vehicle Showroom, which features a comprehensive listing of standard and optional equipment, vehicle specs and photos. It includes all models from GM’s eight divisions and specialty commercial vehicles. It also features a News and Offers section, which highlights the latest news and promotions most relevant to business customers, as well as a Service and Maintenance section dedicated to helping fleet operators and business owners better manage vehicle lifecycle costs and improve fleet efficiency.
“The site redesign is the result of research and direct input from customers,” said Brian Bowden, marketing director – GMFCO. “We know business owners are time-constrained, and that well over 50% conduct vehicle research online. Customers have already told us that the new design makes their business vehicle shopping more efficient," he added. "And that's what it's all about."
Voice your opinion!
To join the conversation, and become an exclusive member of FleetOwner, create an account today!
Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.
Over 300 leaders in transportation, logistics, and distribution gathered at Ignite 2024. From new products to innovative solutions, Ignite highlighted the importance of strong...
Prepare your fleet for every season! From winterizing vehicles to summer heat safety, our eBook covers essential strategies for year-round fleet safety. Download now to reduce...
