Every January I see a surge of suppliers who want to set up meetings. It seems like every Dale Carnegie comes back from the holidays committed to working harder and being a better version of last year’s model. It’s the same reason the company fridge is full of salads the first month of the year. I call it the “January Syndrome.”

I cringe when I look at some of my older columns. Time has made some of my thoughts so contradicting, I wonder what song sheet I was singing from back then. One area where I’ve changed my tune is the value of customer surveys. In the past, I’ve penned how essential they are, insisted they be done annually, and made a lot of important business decisions based on their results. Fast-forward a decade and I think customer surveys of any kind are totally and utterly useless. A waste of your time and your customers’.

Twitter is by far and away the fastest growing social media site (even more than Facebook). Two hundred and fifty million times a day, someone tweets a 140-character message telling followers, “Here’s what I’m doing.” It’s the central theme of Twitter.

Frankly, I never got it. Other than my immediate family, I have zero interest in what someone else had for dinner. Even more confusing to me is why anyone would have one iota of interest in the mundane details of my life when I barely do.