Gaming to increase transportation awareness


With Hurricane Sandy beginning to rattle my doors and windows (not to mention creating rivers of water in my backyard), I decided my mind needed a serious distraction before it veered into full-on panic mode (which it may shortly do anyways).

Thus what perfect timing for the Volvo Group to distribute a unique online game dubbed “Transporters” designed to increase awareness among the general population about the vital functions a variety of vehicles perform every day to keep modern life humming smoothly along.

This game is what Mårten Wikforss, executive VP-corporate communications for the Volvo Group, called a “playful way” of illustrating the transportation industry’s daily contribution to society.

“No matter whether we are talking about transporting food, carrying passengers and goods, or building roads and houses, a variety of vehicles meet daily needs the world over, helping to ensure that the societies in which we live function smoothly,” he explained. “That’s why the Volvo Group released ‘Transporters’ to offer a game in which you get behind the wheel of one of our many vehicles and carry out a variety of transport assignments.”

The aim of the game is to think fast and respond accurately: and by driving different vehicle types, Wikforss said – picking up objects and avoiding obstacles in a variety of environments – everyday people take part in a virtual journey through the important roles transportation equipment plays in everyday life.

“The game is a playful way of illustrating how our products contribute to society every single day,” he explained.

“For instance, one in every seven meals reaches European consumers thanks to trucks," Wikforss said. "In the U.S., the waste that is carried away every week in our refuse trucks could form a column of trash bins reaching all the way to the moon.”

He added that “Transporters” can be played via the Internet, on tablets or smart phones, making it both simple and fun to challenge friends and acquaintances and allowing you to compete against anyone anywhere in the world.

Tell you one thing: I won’t need a game to remind me of the important role trucks play in keeping the lights on, for if the power gets K.O.’d by Hurricane Sandy, I’ll be eagerly awaiting the rumble of their diesel engines. 

Discuss this Blog Entry 10

on Dec 26, 2012

I tried this game out, and it was a different kind of game. It increased my transportation awareness. Apart from transporting goods, these trucks or vehicles also need to be good for good storage, especially with certain types of food that have shorter shelf life. Great game.

on Sep 1, 2013

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I have read all the comments and suggestions posted by the visitors for this article are very fine,We will wait for your next article soonly.Thanks!
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on Jan 13, 2013

There is definitely so much that you can learn from this online game. People are not aware of a lot of this. This is why it is so important to learn from it. click here

on Apr 12, 2013

Its great way to motivate people traffic is a major issue from the past now people can learn a lot from these type of gaming.

on May 23, 2013

There are a lot of blogs and articles out there on this topic, but you have acquired another side of the subject. This is reliable content thank you for sharing it.

on Jul 29, 2013

Using video game simulators as a teaching medium rather than find a tutor is actually quite sensible since you can teach more people and at the same time give them some "hands on" approach. Besides, the military and airforce has been using simulators in training for a long time now.

on Aug 5, 2013

This page is very informative and fun to read.Relationships by Teeney Teeney

on Aug 25, 2013

A new survey just released by global consulting firm Deloitte Touche Tohmatsu Limited (DTTL) indicates a startling disconnect may be taking shape between executives.

on Aug 27, 2013

Other software improvements to the MobileCast system add the ability to change routes on the fly based on traffic.

on Sep 24, 2013

Wow that's superb article! Thank you for this great information. Keep posting sewa mobil murah semarang

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