Alcoa Wheels has redesigned its website to improve the user experience through quicker and more functional navigation.

Located at www.alcoawheels.com, the North American section also includes surface treatment and technical information search and details on the recently launched innovation, Ultra ONE wheels.

Four scrolling headlines on the homepage will immediately guide visitors to areas of interest, including the Ultra ONE wheel, how Alcoa products can improve a customer’s bottom line, what Alcoa can do for specific wheel types, and information on Dura-Bright wheels.

 Additionally, the website update offers more comprehensive details on specific products and their benefits. One tab also focuses on surface options, which assists users with better understanding of Dura-Bright, Dura-Flange, Mirror Polish, Clean Buff and Brush finish options.

 “We want to ensure our audiences feel they can rely on an effective communication tool that is informative and easy to navigate,” said Brian Thomas, marketing communications - Alcoa Wheels. “We redesigned our website with that focus in mind, and look forward to the positive experience it will bring.”