All merchandise available in the Alliance Truck Parts web store is now 20% off through Dec. 31, 2012, the company said. The merchandise for drivers and racing fans alike is part of the commitment Alliance has made through its Alliance Truck Parts Racing team, which sponsors the No. 12 Dodge Challenger in the NASCAR Nationwide Series.

“Alliance Truck Parts is proud of our position in the marketplace, offering better truck parts at good prices,” said Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America. “We’re equally proud of the Alliance Truck Parts Racing team which is pushing the top of the NASCAR Nationwide standings as the season ends. We’re celebrating our team’s great performance on and off the track as we head into the holiday season by offering 20% off merchandise at our online store.”

Merchandise available includes backpacks, duffels, mugs, t-shirts, polos, sweatshirts, wind shirts and jackets. Official Alliance Truck Parts Racing wearables include official licensed team racing hats.

To receive the 20% discount, enter the coupon code HOLIDAY2012 at checkout.

“Our customers have made it a great year of consistent growth for Alliance Truck Parts and Sam Hornish Jr. had an amazingly consistent year as well with more than 10 top 10 finishes,” added Biggs. “Our Alliance Truck Parts Racing gear offers a perfect way to show Sam and the whole racing crew our appreciation and support.”