Peterbilt Motors Co. has named Allstate Peterbilt of Fargo its 2011 North American Parts and Service Dealer of the Year. Don Larson, dealer principal of Allstate Peterbilt, accepted the award at the annual Parts and Service Meeting.

The award recognizes overall excellence in parts and service performance while enhancing business operations with the integration of new Peterbilt technology and product offerings. In 2011 Allstate Peterbilt of Fargo was also recognized as a Platinum Oval Dealer Award Winner.

“Allstate Peterbilt of Fargo is committed to being best in class and their customers have come to rely on that high level of quality customer service,” said Bill Kozek, Peterbilt general manager and Paccar vice president. “They embody the Peterbilt brand and continuously exceed their customer’s needs.”

The Allstate Peterbilt Group, which includes the Fargo location, has grown from a single location 1971 to 16 dealerships today.

“We are all honored to be recognized as the 2011 North American Parts and Service Dealer of the Year,” said Larson. “Our Fargo team is highly trained and dedicated to meeting the needs of our customers and providing the best customer service possible.”

Peterbilt also named its Platinum Oval and Best in Class Parts and Service Award winners to recognize dealer excellence and outstanding achievements in customer support, parts and service operations, facilities and financial performance.

Platinum Oval Award winners:

  • The Peterbilt Store – North Georgia
  • Peterbilt of Sioux City
  • Stahl Peterbilt – Grande Prairie
  • Peterbilt Manitoba – Winnipeg
  • Rush Peterbilt Truck Center – Tyler
  • Peterbilt Pacific – Kamloops

Best in Class Award winners:

  • Stahl Peterbilt – Edmonton
  • Rush Peterbilt Truck Center – Houston
  • JX Peterbilt – Bloomington
  • Peterbilt of Council Bluffs
  • Hunter Peterbilt – Smithfield

This year, three new awards recognized dealers for their creativity and innovation in marketing, effective use of the TruckCare Connect system and engine parts and service excellence. The Parts and Service Marketing Dealer of the Year was Peterbilt Ontario Truck Centres, the Connect Dealer of the Year was Allstate Peterbilt of Winona and the Engine Parts and Service Dealer of the Year was The Peterbilt Store – Knoxville.