As major tire manufacturers reintroduce once-prominent brands in the quest to gain market share, compete with offshore entities, and meet fleet needs for both cost-efficient and fuel-efficient tires, fleets have more choices than ever before, but is that a good development? Miles to removal, durability, tread depth and retreadability all must be addressed. Just as importantly, though, is the question of which brand to support. Michelin? Goodyear? Bridge­stone? Continental? Those are the ...

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