Betts Co. announced it has created BettsHD, a new operating division of the company for spray suppression and fender products.

BettsHD combines the resources of Betts and Life-Time Fenders into one source for safety-related products focused on heavy duty tractor/trailer applications, the company said. Products include mud flap hangers; conspicuity solutions; quarter, poly and metal fenders; bracket kits and accessories; application solutions; and custom design/manufacturing. Heavy duty tractor/trailer components previously branded or offered distinctly by Betts and Life-Time Fenders will be branded as BettsHD.

Under the leadership of Bill Betts, vice president, Betts Company, the newly formed business unit will offer a broad line of products, including continuously enhanced bundles for the heavy duty aftermarket.

“With our strong leadership in spray suppression and fender products, we are pleased to unite these legacy brands,” said Bill Betts, vice president, Betts Co. “We believe the formation of BettsHD provides strong supply chain value through expanded, unified marketing, extended customer support and streamlined business processes designed for productive business. The BettsHD platform is uniquely positioned for complementary product extensions focused on safety-related products.”