Ford's "Atlas" concept pickup truck

Jan. 15, 2013
Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and an array of 110-volt charging outlets so contractors can more easily re-power their tools.

Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and a bevy 110-volt charging outlets so contractors can more easily re-power their tools.

About the Author

Sean Kilcarr | Editor in Chief

Sean reports and comments on trends affecting the many different strata of the trucking industry -- light and medium duty fleets up through over-the-road truckload, less-than-truckload, and private fleet operations Also be sure to visit Sean's blog Trucks at Work where he offers analysis on a variety of different topics inside the trucking industry.

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