Ford's "Atlas" concept pickup truck

    Jan. 15, 2013
    Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and an array of 110-volt charging outlets so contractors can more easily re-power their tools.

    Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and a bevy 110-volt charging outlets so contractors can more easily re-power their tools.

    About the Author

    Sean Kilcarr | Editor in Chief

    Sean Kilcarr is a former longtime FleetOwner senior editor who wrote for the publication from 2000 to 2018. He served as editor-in-chief from 2017 to 2018.

     

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