Equipment

Ford's "Atlas" concept pickup truck

Jan. 15, 2013

Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and an array of 110-volt charging outlets so contractors can more easily re-power their tools.

Sean Kilcarr

Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and a bevy 110-volt charging outlets so contractors can more easily re-power their tools.

About the Author

Sean Kilcarr | Editor in Chief

Sean Kilcarr is a former longtime FleetOwner senior editor who wrote for the publication from 2000 to 2018. He served as editor-in-chief from 2017 to 2018.