Hertz Corp. and Donlen have joined forces to launch a new equipment rental and acquisition program. The initiative, HERC Ready Finance, is a collaboration of Donlen, a provider of financing and asset management solutions, and Hertz Equipment Rental Corporation (HERC).

The program will provide Hertz Equipment’s commercial customers with access to “one-stop-shopping” for financing and assets across a full spectrum of equipment and trucks, the companies said.

“HERC Ready Finance shows what two industry leaders can achieve by working together. Hertz Equipment has one of the strongest fleet mixes in the equipment rental industry; by also offering financial options through Donlen, we further illustrate our position as the leading market solutions provider,” said Lois Boyd, HERC president.

“Today’s hard-pressed credit markets often make it difficult to access capital, especially for small to mid-size companies,” said Mike Lewis, Donlen senior vice president and general manager, equipment leasing. “Customers are looking for options, and HERC Ready Finance gives them a seamless financial solution for the purchase of HERC equipment. By employing our respective resources, Donlen and HERC together are providing a way to help companies succeed and grow.”