Mitchell 1 has enhanced its online social media sharing capabilities with the release of SureCritic Reviews 2.0. SureCritic, a part of the company’s SocialCRM offering, lets consumers easily share positive feedback about their shop visit with their social networks, while also simplifying the way repair shops receive and track the results.

SocialCRM repair shop clients receive these new features automatically, and at no additional cost with their subscription, the company said.

“Businesses that allow sharing of their positive review content not only benefit from the positive word-of-mouth on sites such as Facebook and Twitter, but are also more relevant to Internet search engines, making it more likely that they will be found when a consumer is searching the Web for a repair shop. We are delighted to offer these new features, developed by our partner, SureCritic, Inc., to our repair shops as a free upgrade to automate the review sharing process,” said Brian Warfield, senior product manager for Mitchell 1.

Additional enhancements include the ability to configure the settings to the shop’s preference for their customers’ social sharing experience, tracking of customer social sharing activity and enhanced reporting of customer reviews, including summary data of positive reviews.

“Because repair shops can neither manage nor interact with many of these unverified reviews on other sites, it’s difficult for them to manage their online reputation or use that content to market their business,” said Warfield. “User generated content is a valuable asset for businesses. With SocialCRM, we make sure our repair shops own their rating and review assets and can use them in their marketing and social media engagements.”

According to Mitchell 1, SureCritic provides reputation management and social media management services for small and medium businesses.