Grote Industries has released a new line of white LED lamps that it is marketing to be competitive with other interior lighting solutions — particularly fluorescent — as interior dome lamps.

Grote said the product is the result of new technology and the company's own engineering. According to Grote, the new lamps “leave behind the typical dim, bluish cast” and the 18-diode model is “fully twice as bright as anything else on the market.”

Another characteristic of its LED lamps, noted Grote, is that they cast the familiar broad light pattern of fluorescent lamps.

Grote also said its LED lamps draw less power than fluorescent and other types of interior lighting and light up faster in cold temperatures, generate less heat and last up to five times longer.