The old school style of Daseke Inc.

Feb. 6, 2015

Don Daseke relied on “old fashioned” business principles to guide his trucking operations, such as “if it ain’t broke, don’t fix it,” “treat the company like family,” and “don’t mess with success” to build up the trucking conglomerate he founded in 2009 from $30 million in annual revenue to over $668 million per year by 2014.

About the Author

Wendy Leavitt

Wendy Leavitt is a former FleetOwner editor who wrote for the publication from 1998 to 2021. 

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

What challenges are top of mind for fleet professionals in 2025? Get exclusive insights from the 2025 Fleet Trends Survey and discover where the industry is headed next.
The most successful fleets accomplish more than delivering freight. To accomplish this, fleets need a fuel that’s reliable, more economical and more sustainable. That fuel is ...
Are your KPIs driving real fleet improvement? Learn how to set smarter, data-driven benchmarks, track success like top-performing fleets, and apply proven strategies to optimize...
Learn how eets can enhance truck utilization and minimize safety incidents using business intelligence and AI. Delve into innovative practices, technology integration and real...