Sherwin-Williams Automotive Finishes has launched a new website designed to assist fleet refinishers and manufacturers of original equipment with their paint coating and finishing needs. The site, located at http://genesis.sherwin-automotive.com/home/, includes information on specific applications and training guidelines.

“We continually survey the industry and recently found that more than 34% of industry professionals use manufacturer websites to get information on new fleet products and services,” said Joseph Krebs, director of marketing, Commercial Segments. “This new site is easy to use and allows users to see firsthand how our Genesis primers and topcoats offer outstanding performance and appearance. These products deliver productivity and profitability and are a complete solution for their fleet and manufacturing needs.”

Visitors to the site can search by specific application (overall refinish, scratch repair, primed parts, etc.), by coating system (Sherwin-Williams Genesis G4, HP, LV, GC, or G2 system) or by specific product (i.e. primers).

“In addition, the new site provides more extensive application, color, and training data for our audience. This includes providing information and regulatory documents that are easily available,” Krebs added.