“Green is the new black” is a snappy catchphrase.  Too bad it doesn’t capture all the thinking being poured into enhancing original-equipment truck tires. To be sure, there’s no getting around the seemingly endless fade to green. Truck tires are increasingly being designed to save the environment and fuel dollars. But could they get so green that their other money-saving attributes get squeezed enough to spurt red ink? Certainly, the original equipment (OE) tires ...

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