Danfoss has launched DanfossDirect, a website for customers to configure and purchase industrial valves, coils, and accessories.

Danfoss is a manufacturer of electronic and mechanical components for air conditioning, heating and refrigeration systems.

DanfossDirect features an online configurator tool to allow users to design a complete valve package. Direct order is available through the site, which also makes suggestions on the proper coils and accessories based on user input.

The new website allows users to search for fluid controls by application, industry or type. Danfoss products available through DanfossDirect include solenoid, thermostatic and pneumatic valves, and some specialty products, such as steam valves. Also available are coils, repair kits and accessories. Customers will be able to pay by credit card for easy, simplified ordering.

Orders will be processed and filled by distributor Peerless Electronics.

“Peerless Electronics keeps the most popular parts in stock and can ship immediately. This means customers can get their parts as soon as the day after they place their order,” said Joe Krisher, Danfoss project manager for DanfossDirect.