Wix Filters has redesigned its website to feature enhanced functionality, easier navigation, and a more modern appearance that incorporates the company’s new “We Love Engines” campaign.

The website, located at www.wixfilters.com, features the filter search, store locator and product look-up navigation on the center of the website and search functionality is accessible from the homepage. Links to social media networks are also integrated in the homepage, Wix added, providing visitors with access to the videos, contests and dialogue that populates its brand extension channels.

“With more than 1 million unique visitors to our website each week, the time was right to enhance WixFilters.com and integrate our new creative campaign,” said Mike Harvey, brand manager. “Wix has listened to its customers’ needs for more than 73 years, and we wanted to tailor our new website to better provide them with tools and information they need.” 

The site also includes information on the company’s racing sponsorships in addition to detailed product information.

“The website features reorganized content for easy navigation for all Wix customers and auto enthusiasts,” Harvey added. “Our ultimate goal was to create a website that is user-friendly and integrates quick-searching functionality and enhanced navigation without sacrificing the edge and innovation that is Wix.”