World record: Volvo's latest viral video highlights new VNL

What’s the big deal about a kid opening up a toy truck box? Well, if the creative team behind the popular series of Volvo Trucks videos is involved, you know something’s up.

In the latest YouTube post, Volvo Trucks North America sets a record when launching their all-new truck series, the Volvo VNL. By letting 3-year-old Joel Jovine unbox the full-size rig, he not only revealed the U.S.-developed truck, but also helped achieve a formal GUINNESS WORLD RECORDS title for the Largest object unboxed.

In the video, viewers will first see Jovine’s excitement at seeing the extremely large toy truck box, measuring 80’x14’x18’, sitting on the street in a residential area, and then his great reaction when he unboxes the new Volvo VNL model. Jovine then gets to climb in the cab for a firsthand inspection, and takes a ride with a professional driver.

“Setting a GUINNESS WORLD RECORDS title was truly remarkable, but what was most rewarding for me was seeing Joel become so excited seeing the new Volvo VNL 760 revealed when he opened the box,” said Magnus Koeck, vice president of marketing and brand management for Volvo Trucks North America. “It’s a great feeling to know both young and old have such affinity for Volvo Trucks and our values.

“Launching the new Volvo VNL series is an historic moment for VTNA, and we greatly enjoyed pursuing a GUINNESS WORLD RECORDS title with Joel to help commemorate this moment,” Koeck said.

Volvo Trucks filmed the unboxing May 12 in Charlotte, NC. The unboxing record, which is determined by the size of the object being unboxed, was easily set with a Volvo VNL 760 tractor and trailer measuring 72 feet in length.

To set the record, the box had to completely encapsulate the Volvo VNL and then needed to be opened manually, using no tools. The Volvo VNL had to be removed without destroying the box during the process. The box also had to be made of normal box materials – cardboard and cellophane – but internal reinforcement was permitted as long as it didn’t take away from the experience of the unboxing.

Michael Empric, official adjudicator for GUINNESS WORLD RECORDS, verified the record.