More award winners
Company: FTC Transportation
Location: Oklahoma City, OK
Designer: Jay Hare & Shawn Dininny, Speedway Children’s Charities, Charity Foundation for SMI, Harrisburg, NC
Graphics Supplier: Pro Cal Professional Decals, Rock Hill, SC
Marking Materials: 3M non-reflective, IJ180Cv3
Feeding children is at the heart of the mission for Feed the Children and Speedway Children’s Charities. To help bolster awareness to the issues of childhood hunger, the organization sponsored a NASCAR Nationwide race on July 8, 2011, at the Kentucky Speedway. Prominently displayed at that race was the newly wrapped Feed the Children trailer. Reaching over 200,000 race fans over three days, the trailer helped deliver that message by stating the organization’s mission of “Partnering to feed more children” in bold type overlaid on a U.S. Flag.
With the pictures of three happy children and a box of food and a checkered flag at the front of the trailer, the graphics clearly identify the goal as well as the organizations involved with the movement. On the rear doors, followers of the trailer find a phone number, website (SpeedtoFeed. org) and a call to action urging people to “join our pit crew today!”
Company: Goodwill Industries of Central Florida
Location: Orlando, FL
Designer: Admark Graphic Systems, Huntersville, NC
Graphics Supplier: Admark Graphic Systems, Huntersville, NC
Marking Materials: N/A
The new graphics on the 50 vans and trailers of Goodwill Industries of Central Florida were designed to support overall program marketing campaigns while assisting the organization in developing new programs and services as well as increasing donations.
“The new graphics enhance our image within the community,” says Anthony Edwards, transportation manager. “They provide a sense of empowerment and pride to Goodwill staff.” Using white lettering to complement the blue vehicles, the name Goodwill is prominently displayed, as is its slogan,“Building lives that work.”
Each piece of equipment includes a picture, evoking a personal connection to the vehicle and ultimately the organization, to reinforce the mission of Goodwill Industries. All trucks are marked with conspicuity strips to increase visibility of equipment and to heighten safety awareness for staff and other drivers.
Location: Seattle, WA
Designer: Mercury Group Limited, Seattle, WA
Graphics Supplier: SuperGraphics, Seattle, WA
Marking Materials: 3M IJ 180 with luster laminate
Instead of just suggesting people recycle, the vehicle fleet at CleanScapes issues a call to action—five of them, in fact. Five different messages have been added to 75 vehicles in the fleet, each with its own advice. They are: Rinse, reuse, recycle; TVs are not trash; Junk the junk; Let it be; and Hauler.
The themes are designed to convey the different ways people can increase waste diversion, not just simply placing products in their proper recycling bins.
“Rather than focusing solely on proper sorting technique (which items go in the recycling bin vs. organics bin vs. garbage), we wanted to offer clear suggestions for reducing the amount of material that ends up in any of the bins,” says Chris Martin, president.
The simple design of the graphics—black lettering and basic graphics on a white background—allows for easy updating while ensuring that the advice is easily seen and extends the company’s brand throughout the communities it serves.
Company: Reba Transport
Location: Berne, IN
Designer: Modagrafics and Smith Brothers Furniture
Graphics Supplier: Modagrafics, Rolling Meadows, IL
Marking Materials: Avery Supercast 2 mil non-reflective
Every fleet wants its graphics to reflect its values. Reba Transport, the private fleet of Smith Brothers Furniture, accomplished just that with its redesign of four of its fleet trailers.
“Our customers love the understated elegance [of the design] that is in line with the furniture we deliver,” says Kevin Nussbaum, fleet operations manager. “We do not try to cover up a poor product with flash and showmanship. In short, our design represents our company’s product and culture.”
From the company logo and website at the front of the trailer to the design element that integrates the rear of the trailer with the sides, the art elements perfectly frame the company name located in the center of the trailer. The design is restrained, yet clearly communicates the message Smith Brothers is delivering.
Company: Hollandia Produce
Location: Carpinteria, CA
Designer: Bill Schoneberger, Clear Concepts, Santa Barbara, CA
Graphics Supplier: Epic Media Group, Manhattan Beach, CA
Marking Materials: Kwik Zip heavy duty vinyl; 3M reflective decal
If you’re hauling fresh lettuce, it’s nice when your trailer looks as fresh as the product. For Hollandia Produce, its new vehicle wrap projects just that image. The company’s packaging for its butter lettuce was a 2011 Impact Award winner for excellence in packaging. That excellence now extends to its trailer wraps.
The trailer graphic incorporates the same award-winning design, serving as an extension of the product’s packaging.
“There are many items on the grocery shelves; it is too easy to be overlooked,” saysOvergaag, president. “But they can’t miss our trailer. Since everyone is a potential customer, our trucks out on the public streets are the perfect advertising vehicle.”
Proudly incorporating the product packaging on the side of the trailer (“Live Gourmet. Living Butter Lettuce. Absolutely Fresh Because It’s Still Alive!”), the trailer makes good use of the space. With a fresh head of lettuce at one end and a picture of the product as it appears on store shelves on the other, trailer space is not wasted yet does not overwhelm the messaging. Even the trailer’s side skirt is put to use, touting the fact that the product is “hydroponically grown in Carpinteria, California.”
Company: Wholly Guacamole
Location: Saginaw, TX
Designer: Andrea Wilson, Square 1 Agency, Dallas, TX
Graphics Supplier: Signature Graphics, Porter, IN
Marking Materials: 3M 180/680 Series
According to Wholly Guacamole, you’ll have to “ ‘Like’ us on Facebook because they don’t have a ‘Love’ button.” And with that, consumers are immediately drawn to the two-tone graphics on the side of 10 trailers from Wholly Guacamole. Accompanying the text are two chips displaying their love for each other by holding hands over a bowl of guacamole. Add in the key selling points of the product—all natural, no additives, no preservatives, cholesterol-free, and gluten-free— and you have a classic advertising venue for “America’s No. 1 guacamole.”
Tracy Altman, vice president of marketing, explains that the design of the trailers reflects the product packaging, creating uniform brand identification. “With more than 1.5 million boxes sold per month through retailers like Wal-Mart, Safeway, and Costco, Wholly Guacamole is dedicated to maintaining a streamlined fleet of trailers that looks as good as their products taste,” says Altman.