The American Trucking Assns. (ATA) has hired Jeffery Mason to the newly created position of senior vice president of image and communications.

Mason will be responsible for developing ATA’s communications and image strategies to ensure the organization is conveying a consistent message and is speaking with a single voice, ATA said. He will also manage special projects and future events.

“I’ve known Jeff for some time and am thrilled that he’s joining our leadership team. His passion and knowledge of this industry will be a great compliment to ATA. Jeff is well known throughout the trucking industry and is respected by trucking industry executives – both on the operational side and within the allied community,” said Bill Graves, ATA president and CEO. “I’m confident that by adding Jeff’s professionalism and enthusiasm to our already distinguished team, we’ll be able to further demonstrate why ATA is the nation’s leading advocate for trucking.”