Less-than-truckload provider Con-way Freight has launched a new customer service portal that it said offers more intuitive navigation and expanded capabilities.

MyCon-way.com features predictive search capabilities and streamlined access to management tools encompassing all aspects of a typical LTL shipment transaction. Registered users can easily create and customize a “MyTools” personal dashboard to display the tools they use most, saving them additional time.

“Our customer satisfaction research showed we were already best-in-class in providing effective technology and tracking systems as well as website ease of use. We sought to continue to push our leadership position even further based on what we were hearing from our customers,” said Bill Wynne, vice president of marketing. “We have to drive simplicity for our customers and make our interactions with them fast and easy. MyCon-way.com is a foundational piece of that customer experience.”

MyCon-way.com features a “What would you like to do today?” predictive search bar along with three easy-to-use menus: “Ship it,” for obtaining customized rate quotes, initiating actions like a pickup request or completing an online bill of lading, “Manage it,” for managing a full range of customer-generated reports, and “Support,” for access to commonly used forms, customer service and other related support features.

The company said the site allows customers quick and easy access to key information and reports while enabling them to customize their home page to support the work they do most often on the site.