Eaton Corp. has appointed Tony Truelove marketing manager for company’s North America Truck operations. He is located in Galesburg, MI.

Truelove will be responsible for leading the planning, deployment and measurement of all marketing and communications programs for Eaton’s North America commercial truck business, which includes products for the bus and coach, linehaul, pickup and delivery, and vocational vehicle segments.

“Tony is an experienced leader who will help us grow our North America truck business,” said Tom Nellenbach, director of marketing and communications. “He has successfully worked in all facets of marketing and business intelligence, from market analysis and launch programs to advertising, merchandising and training.”

Prior to joining Eaton, Truelove spent more than 20 years at General Motors, holding a variety of branding, marketing and strategic planning positions. Most recently he was the marketing manager for Chevrolet’s Silverado and Colorado pickup trucks.