Shell Lubricants has launched a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella products. The “My Miles Matter” program allows members to earn reward miles by purchasing select Shell Rotella products and services. Those miles can be redeemed for a variety of rewards, including restaurant gift cards and a wide selection of merchandise.

In addition, My Miles Matter members will have access to exclusive online content, and offers and members-only events. To receive reward miles, members can go to www.MyMilesMatter.com to register and enter the 12-digit reward code under the cap of specially marked bottles of Shell Rotella, or the reward code included on the sales receipt from the purchase of a Shell Rotella oil change at a participating location.