Christian Schenk has been named senior vice president, product strategy & market growth for XRS Corp., formerly Xata Corp. Schenk is also now a member of the company’s executive committee. He was most recently vice president, product marketing & market development.

“Since joining XRS two years ago, Christian has been a significant force in building our product marketing, product management, lead generation, partnerships and carrier strategy,” said Jay Coughlan, XRS president & CEO. “His leadership skills, passion, energy, product knowledge and knowledge of both the transportation and wireless industries all were important factors in his promotion.”

Schenk will have responsibility for the company’s product roadmap, product marketing, lead generation, inside sales, partnerships, channel marketing and sales enablement.

Before joining XRS, Schenk spent many years in the fleet technology and wireless industries as owner of ELCON Systems, a leading producer of toll collection solutions for the North American and European commercial transportation markets, and as the co-founder of SelectComm Communications, one of North America’s largest wireless distributors, which went public in 2008.

He is an active member of many trucking-related associations, including the American Trucking Assn., the National Private Truck Council and the International Foodservice Distributors Assn. He also sits on several industry advisory panels and advisory committees including the CTIA Alumni and Telematics Americas.