Qualcomm Inc. (NASDAQ: QCOM), has unveiled its new Trailer Tracks 210 (TT210) solution, which it calls the “next generation in trailer tracking” as it offers “more memory and processing power, embedded solar power, Bluetooth, and a more compact design” among other features.

According to the company, the TT210 solution delivers timely information about the load status and location of trailers with enhanced features that improve the return on investment for fleets that incorporate trailer tracking into their operations. TT210 is slated for commercial availability in the first quarter of 2011.

TT210 is the successor to Qualcomm’s Trailer Tracks 200 (TT200) untethered trailer management solution.

Features of the TT210 solution include:

  • Embedded solar panel and antenna
  • Improved memory and processing power
  • Superior coverage in Mexico-- important to carriers that operate throughout the NAFTA region
  • More compact design that enables simpler, less time-consuming installation
  • Bluetooth capability

Both TT210 and TT200 leverage the same Trailer Tracks host environment, so customers using either or both platforms will benefit from future host development and will manage their trailer assets from a single Web portal. Qualcomm noted. Additionally, because both TT210 and TT200 can operate within a single fleet, customers will continue to derive value from their investment in both platforms.

“We are pleased to introduce Trailer Tracks 210, our next-generation solution for carriers to improve their bottom line through asset management and visibility,” said Jeff Griswold, senior product manager for Qualcomm Enterprise Services.

Qualcomm has also announced that StarTrak Systems, LLC, a subsidiary of Alanco Technologies Inc. (NASDAQ: ALAN), a provider of wireless monitoring and management data services for the refrigerated transportation industry, will offer its StarTrak’s ReeferTrak system to Qualcomm customers.

ReeferTrak is a solution for cold chain management and is designed to meet the unique needs of refrigerated transport companies, according to Qualcomm. In addition to benefiting from the asset management capabilities of Qualcomm’s mobile information systems, carriers will also be provided with the ability to remotely control and proactively monitor and manage their reefer assets.

The ReeferTrak system’s two-way logistical, monitoring and control capabilities can provide Qualcomm customers with the ability to monitor reefer location, as well as control the critical conditions of their refrigerated trailers throughout the shipping process.

Qualcomm said fleets can track and locate their reefer assets, monitor and control fuel consumption, and remotely control the reefer’s operation with capabilities such as start and stop, change set point, and initiate a defrost. They can also remotely monitor reefer operation conditions for alarms, temperatures and set points. Fleets that adopt the StarTrak solution can benefit from reduced freight costs.