Technology

Turnpike offering EOBRs at no charge

June 7, 2007

Turnpike Global Technologies is giving the onboard data recorder market a shake-up these days by offering its own EOBR hardware device, RouteTracker, at no charge

Wendy Leavitt

Turnpike Global Technologies (www.turnpikeglobal.com) is giving the onboard data recorder market a shake-up these days by offering its own EOBR hardware device, RouteTracker, at no charge.

According to Steve Kull, director of marketing & design for the company, Turnpike now requires only a $25 per month per vehicle usage fee, plus a one-time activation charge of $35 per truck to access its system. In the past, the price for the RouteTracker unit was $600 to $675 plus $15 per month per vehicle.

The new pricing model may be the first of its kind in the telematics market, Kull notes. Whether it is first or not, however, it has apparently been a hit with EOBR purchasers.

“We believe that our hardware device is just a tool that helps us to capture the data that we need to provide our customers with world-class service,” he said. “We have seen a dramatic increase in our customer base since its inception.”

About the Author

Wendy Leavitt

Wendy Leavitt joined Fleet Owner in 1998 after serving as editor-in-chief of Trucking Technology magazine for four years.

She began her career in the trucking industry at Kenworth Truck Company in Kirkland, WA where she spent 16 years—the first five years as safety and compliance manager in the engineering department and more than a decade as the company’s manager of advertising and public relations. She has also worked as a book editor, guided authors through the self-publishing process and operated her own marketing and public relations business.

Wendy has a Masters Degree in English and Art History from Western Washington University, where, as a graduate student, she also taught writing.