By the middle of this year, Dana Holding Corp. and Eaton Corp. plan to terminate their Roadranger joint marketing alliance, with each company expecting to sell, market, and service customers independently. However, Eaton plans to continue operating the Roadranger marketing organization, albeit just for its own customer base, said Tim Sinden, president of Eaton's truck operations in North America.
By the middle of this year, Dana Holding Corp. and Eaton Corp. plan to terminate their Roadranger joint marketing alliance, with each company expecting to sell, market, and service customers independently. However, Eaton plans to continue operating the Roadranger marketing organization, albeit just for its own customer base, said Tim Sinden, president of Eaton's truck operations in North America.
“Eaton intends to continue operating the Roadranger marketing organization as we have in the past — focused exclusively on serving our customers,” said Sinden in a statement. “We will continue to collaborate with our OEM customers, Dana and other powertrain providers on integrated powertrain systems for the North American commercial vehicle marketplace.” www.roadranger.com
Voice your opinion!
To join the conversation, and become an exclusive member of FleetOwner, create an account today!
Over 300 leaders in transportation, logistics, and distribution gathered at Ignite 2024. From new products to innovative solutions, Ignite highlighted the importance of strong...
Prepare your fleet for every season! From winterizing vehicles to summer heat safety, our eBook covers essential strategies for year-round fleet safety. Download now to reduce...
Truck weight isn’t the first thing that comes to mind when considering operational efficiency, hours-of-service regulations, and safety ratings, but it can affect all three.
