Eaton Corp. has appointed Ignacio Aguerrevere senior manager of global marketing, responsible for the company’s voice-of-customer and market segmentation initiatives as well as advanced marketing for its new technologies.
Aguerrevere comes to Eaton from United Technologies’ Carrier Transicold Division, where he most recently was gm, Latin America. He previously served as director of marketing, Carrier Transicold Americas, and marketing and product manager, UTC Fuel Cells.
“Ignacio’s talents and leadership will be put right to work for Eaton, leading a number of key
marketing initiatives and product planning activities across the breadth of Eaton’s commercial
vehicle product lines,” said John Beering, director of marketing for Eaton’s Truck Group. “We
expect him to add immediately to the synergy and value of our marketing activities here in
Kalamazoo and around the world.”