Roush CleanTech, a start-up firm backed by Roush Enterprises, has named Joe Thompson president and Todd Mouw vp-sales & marketing. This will be the second start-up venture for Thompson as part of the Roush organization. He served as the key figure in the launch of Roush Performance Products in 1996, according to the company.

Roush CleanTech is an alternative fuel-powered engine company.

“Joe Thompson and I are cut from the same cloth — we are both extremely tenacious, hardworking guys born in Ohio and with a mindset for success,” said Jack Roush, chairman of Roush Enterprises. “And Todd is a powerhouse in the boardroom. He’s driven to guide the company toward innovation that will change the way the automotive industry does business.”

“This is an opportunity to change our world,” said Thompson. “And, it’s absolutely the right time. The sense of urgency that is around this initiative, given global demand for oil and our need to develop and deploy a quality system, plays right into my skill set. I’ve worked with Jack [Roush] for 14 years. What he has given us in terms of his focus, his vision, his toughness, and his ‘take no prisoners’ approach is our number one asset.”

Mouw joined Roush in 2009 after serving as co-owner of Innovative Customer Management Solutions.

“Todd brings a 15-year background in the automotive and high tech industries to Roush CleanTech,” said Roush. “He manages the national sales staff and currently leads the charge in helping Fortune 500 fleets find ways to reduce their carbon footprint and operating costs through utilizing alternative fuel technologies. He has considerable sales, marketing, and consumer communications experience with Ford, GM, and Chrysler dealer programs.”