As part of Nissan Diesel America’s 25th anniversary celebration, president Dayle Wetherell announced today that the company name will become UD Trucks North America, Inc. Effective May 1, the name change is part of a new branding strategy being implemented by the company and complements the recent name change of its Japan-based parent firm from Nissan Diesel Motor Co., Ltd. to UD Trucks Corp. The parent of UD Trucks Corp. is Sweden’s Group.
“We will strongly promote UD Trucks North America and the UD Trucks brand of medium-duty diesel trucks, which is one of the Volvo Group brands in North America,” noted Wetherell. “We will build on the UD Trucks reputation for ‘Ultimate Dependability,’ which has been the foundation of our history for over 25 years.”
UD Trucks North America, Inc. headquartered in Irving, TX, is the U.S. distributor for the UD Trucks line of medium-duty diesel trucks manufactured by UD Trucks Corp. at the OEM’s manufacturing operations in Japan
Along with the name change, a new “brand identity strategy” will incorporate a re-designed UD Trucks logo and service mark, as well as plans for new dealership brand identification for the UD Trucks product line.