United Fresh Produce Association’s new Supply Chain Technology & Logistics program will assist its members in all areas of supply chain management, including transportation, cold chain quality control, information technologies and systems for traceability, facilities management, packing and packaging needs, the organization said.

“From the increasing costs of distribution to the need to enhance traceability and quality control as produce moves from farm to table, our members are facing significant challenges to their profitability,” said United Fresh chairman of the board Tom Lovelace of McEntire Produce. “Yet, with appropriate investments in technology and sound management practices, we can increase efficiencies, reduce the potential costs of product recalls and deliver to consumers even better tasting, higher quality produce.”

The program was partially funded through a grant from C.H. Robinson to the Center for Business Management within the United Fresh Research & Education Foundation. The grant will allow the association to develop education programs and tools to help industry members with rising transportation costs. In addition, some of the grant money will go towards a new legislative and regulatory initiative related to policy issues and distribution, United Fresh said.

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