The American Trucking Assns. has hired PriceWeber, a Louisville-based marketing communications firm to develop a new image campaign for the organization in 2004.

PriceWeber, whose clients include Cummins Engine, Bolla Wine, Finlandia vodka, International Truck and Engine and Valvoline will bring its concept of “BrandMania” to the trucking industry, hoping to create a positive image for the nation’s trucking industry. “To us, building brands is a complete blast. A total scream. We have way more fun doing it than we should,” the company’s web site notes. “In short, we’re Brand Maniacs.”

"The trucking industry and our professional truck drivers have an excellent story to tell the American public," said ATA President and CEO Bill Graves. "Once people know more about how we contribute to their quality of life and about our commitment to their safety and security, their view of us can only improve. Price Weber's plan to build on this from within is very appealing to our members."