A Virginia company claims it has developed a new anti-snow de-icing substance that clears road surfaces in 20 minutes and keeps them clear for 10 to 14 days.

Bare Ground, based in Colonial Heights, VA, said its product is an all-natural grain liquid that dissolves away snow and ice by simply spraying or pouring it on a road or sidewalk with almost any garden-type sprayer. Once applied, the substance quickly spreads out beneath snow and ice, breaking and melting its bond to the surface.

The company said the product is environmentally safe, biodegradable and non-toxic. It can be used on any surface including rubber, roof shingles, slates, wood, brick or new concrete. It can be mixed with water and applied to trees and shrubs to prevent excessive ice build-up, the company said. The product is being marketed through TechnoScout, a division of Virginia-based TechnoBrands Inc.