Melton’s Ambassadors of the Road program, which began in 1998, recognizes drivers who have driven one million safe miles for the company and are dedicated and loyal to the carrier. Melton currently has 45 Ambassadors and has reduced its driver turnover rate thanks to the program, company officials said.
Instead of driving one of the company's signature blue Kenworths, a driver can choose from among nine exterior colors and from a list of interior colors. Drivers also can spec up to $1,500 in options, such as chrome, a refrigerator and aluminum wheels. Each driver receives a personalized Ambassador leather jacket and special decals mounted on their Kenworth truck noting the honor. Once a year, drivers join Melton Truck Lines Owner and President Bob Peterson and other company management for brunch.
"The Ambassadors is a goal for drivers who have been with us for awhile," said Pat White, vice president of safety, loss prevention and human resources. "They see the recognition and benefits that Ambassadors receive. When we started this program, we wanted to acknowledge the accomplishments of these drivers and distinguish them within our fleet. Each driver has won many awards and honors for safety, courtesy and productivity."