The first alternative Ninety years old in 2013, Kenworth Truck Co. is celebrating that milestone in part by looking back to when it was just 10 years old—yet ahead of its time when it came to an alternative fuel: diesel. Over its first decade, per marketing director Kurt Swihart, KW had produced gasoline-powered trucks that handled the “punishing environment” of the Pacific Northwest. Then the Great Depression hit the region’s economy, including new-truck sales, ...

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