Due to continued record escalation of the costs of raw materials, petroleum and energy, Yokohama announced it is increasing prices on all its tire products starting Oct. 1, 2006. Thanks to improvements in operational efficiency that have partially offset higher material costs, however, the manufacturer reported increases will only be up to 7% for medium radial truck and bus tires and commercial light truck tires, and up to 8% for off-road and bias tires.

“Yokohama is committed to delivering the best products at competitive prices,” remarked Jim MacMaster, Yokohama executive vp, business division. “We will use our technology and ongoing improvements in manufacturing and operational efficiency to meet our customers’ needs.”

For more information, go to www.yokohamatire.com