Commercial truck drivers have been thrust into the national spotlight by recent high-profile events, such as the tragic accident involving a Walmart truck, as well as by new regulations and even by the active safety and performance monitoring systems that can give fleets (and others) a window into driver actions.

As a result, providing drivers with regular coaching on their performance is quickly emerging as an essential fleet management function in order to reduce risk, control costs and optimize productivity.

A free FleetOwner webinar on Thursday, July 31 at 2:00 p.m. to 3:00 p.m. EDT is designed to help fleets make good managers and supervisors into great coaches, too-- leaders who can be the bridge your drivers need to cross from training to winning.

Two recognized coaching professionals will be on hand to share their experience and expertise, Richard (Rick) A. Pollock and James (Brandon) Wooden.

Pollock began his career providing safety consulting to some of the bellwether fleets of the industry, such as Pepsi, Frito-Lay and Kraft. Today, he is president & CEO of CLMI Safety Training, an on-line safety training and consulting company.

Wooden is the curriculum coordinator for Transport Training at Crowder College, including its commercial driver-training program.

Presented by Fleet Owner, the webinar is sponsored by Lytx.