According to Thom Schoenborn, vice president of marketing, Instructional Technologies, about 80% of the content of the PFMO program is already also applicable to over-the-road (OTR), for-hire trucking operations, but the company plans to have a special OTR version available sometime in 2013.
They are also exploring taking their developed-from-the ground-up platform to other industry groups and even universities. “There is really a fantastic market for this just within trucking, though,” Schoenborn says.
The new PFMO program is offered on a subscription basis, with special discounts for NPTC members. The Truckload Carriers Assn. (TCA) has also been expanding its online library of training materials and resources for fleet executives and managers. Called the Truckload Academy, the goal has been to transfer content that was originally offered only in face-to-face instructional sessions into material available online. The most recent offering, introduced in November, is an online certificate program for fleet and driver managers called “The Highly Effective Fleet Manager."
It is presented as a seven-part series and focuses on the business, leadership, communication and coaching skills that fleet managers require to be successful. It also outlines best practices that relate specifically to the fleet management position. The program can be purchased from the Truckload Academy Live Learning Center. TCA members are offered a discounted price. Once purchased, the program can be accessed 24/7 for two years via an Internet connection.
TCA’s Ron Goode, director of education and training-Truckload Academy, says the modules in the new program are fully interactive with links that participants can click on for further information. Quizzes are also built into the program to help measure comprehension. Students must take each quiz to progress through the training, but they are not required to answer every question correctly. “The program will show you where to go to find the right answer, if you miss a question,” Goode notes. “The goal is learning.” Fleet managers do have to pass a final online exam, however, in order to receive a certificate of completion.