Ameriquest Transportation Services has launched a new inside-sales division responsible for helping the firm’s current customers maximize savings through its Supply Management Program. AmeriQuest said it leverages its buying power to provide member companies with discounts usually available only to large-scale corporate entities.

More than 70 manufacturers of fleet-related equipment, parts and supplies, offer discounts through the Ameriquest program.

“The amount and the variety of offerings to our members has grown so dramatically over the years that we recognized a strong need for a team that could assist our members in maximizing their participation in our programs,” said Scott Grushoff, AmeriQuest vp.

Grushoff said the mission of the new division’s personnel is not to “sell” customers on products, but rather to work as consultants to help customers achieve savings.

“We make sure we thoroughly understand the special needs of each fleet and then make recommendations for additional programs that will help the fleet optimize its spending,” he explained.

“Whether the private fleet or carrier is involved in the food, construction, or retail markets, we can usually recommend ways they can take advantage of special offers, be protected from price increases, and identify new savings opportunities,” Grushoff added.