A new real-time communications channel has been launched by Reddaway, a subsidiary of YRC Worldwide.

“Live Chat” allows customers access to Reddaway customer service representatives at the click of a button, simply by visiting www.reddawayregional.com and clicking the live chat button.

The function can be used to schedule shipments, obtain tracking information, or to get shipping questions answered. Real-time responses are provided through a quick dialog exchange and offered in written transcript to minimize the likelihood of miscommunication, the company said.

“Good communications are essential to good service,” said T.J. O’Connor, president. “At Reddaway, we make it a top priority to keep lines of communications open and convenient for our customers. Live Chat is the newest way we make it easy to stay connected.”

Reddaway, based in Clackamas, OR, provides standard and expedited regional transportation services in the Western U.S., and British Columbia.