Timken beefs up website, adds social media

Jan. 21, 2011
Timken Co. has overhauled its Timkeninfo.com electronic catalog and search function to make it easier and faster for customers to find the right truck replacement parts and application information for their fleets

Timken Co. has overhauled its Timkeninfo.com electronic catalog and search function to make it easier and faster for customers to find the right truck replacement parts and application information for their fleets. It has also added new social media links, in the form of a Twitter feed and a Facebook page.

Barry Harris, Timken's manager of global products and marketing for the automotive and heavy-duty aftermarket, said the company’s revamped website offers additional content and service details often requested by users, including a new “distributor locator” and an upgraded “knowledge center” that provides resources to educate customers on how to install, maintain and replace Timken parts.

"We understand our customers' time is valuable," he said "But when it comes to finding exactly the right parts, it's also a matter of money, inventory, performance and safety, above all. These imperatives continue to drive us in creating user-friendly features.”

Timken is also addressing its growing social media base via Twitter feed and Facebook to makes it easier for engineers, customers and colleagues to interact on topics of mutual interest, said Harris.

"Through regular news, updates and engaging content, we want to make the Timken Automotive Aftermarket Facebook page and Twitter feed a must-share destination for technicians, enthusiasts and distributors," he noted. "With this targeted social media effort, we're opening up communication across channels with our customers to connect on every level."

Sponsored Recommendations

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

How to Choose the Right Route Planning Solution

This free buyer's guide will help equip you with the knowledge and insights needed to analyze route planning software and vendors in the market and, ultimately, make an informed...

How to Put Your Trucking Data to Work

How fleets can overcome data overload to optimize operations and get ahead.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!