When your company's name is “Naturally Fresh,” then naturally you should want your truck fleet's look to scream “Fresh!” This design, deployed over five trailers, does just that for this maker of dressings, sauces and dips. However, director of transportation Ron Hettrick points out that the new graphics not only allow for “freshening of the design to reflect new product labeling, but add the increased visibility of reflective overlay logos” to add a safety dimension to this rolling roadside beautification project.

LOCATION: Atlanta, GA

DESIGNER: In-house

GRAPHICS SUPPLIER: Signature Graphics, Porter, IN

MARKING MATERIALS: 3M reflective & non-reflective